Brands tell stories – implicitly and explicitly. They reflect the age and stage of an entity; it’s aspirations and intent. And they can serve as a potted history of growth and evolution (not to mention the eras in which they were designed!)
Creating Communities began as a side hustle of sorts. It shows in the first iteration of the brand – a dated early 90s representation of a fledgling little start up with a clear vision to bring people together (complete with a radial graduation!).
Nearly a decade later, in 2001, we had our first rebrand. It reflected a business that had grown and matured. No longer a couple of people hanging out a shingle, but a robust, confident consultancy. Still driven by the same vision – albeit with dots rather than arrows and reflecting leadership and community through growing influence (and with none of the restrictions of on-line branding!)
And here we are now. We’re all grown up. We’re a logotype! All of us older, some of us greyer, and carrying the confidence of a consultancy that knows the space it strides at the nexus of corporate, community and government. All without losing sight of what began this movement; an unswerving passion to capture the opportunity to move forward together.
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